This policy outlines the way we at Mothers Mylk Pty Ltd (ABN 46 666 719 553) collect, hold, use and disclose personal information when you visit or make a purchase from www.mothersmylk.co.
What personal information do we collect?
Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.
The personal information we collect is generally limited to:
name and contact details (including email and mobile number);
any communications we have.
However, we may also collect information about how you use our website, via third parties.
Information collected for cart abandonment tracking may include:
- products added to the cart;
- quantity of each product;
- time spent on the website;
- user interactions with cart-related elements;
- IP address; and
- browser and device information.
How do we collect your personal information?
The main way we collect information is when you give it to us, for example, via our website sign-up, personal information forms or other forms, via phone, email, when you submit comments or feedback or via social media.
Certain information is automatically collected to help us identify and analyze cart abandonment. This includes, but is not limited to:
- we utilize third-party plugins and scripts that may capture data related to cart activity, such as items added, quantity, and time spent on specific pages.
Why do we collect your personal information?
We need your personal information to:
communicate with you in relation to your enquiry;
send you news if you have signed up (you can unsubscribe at any time);
- analyze cart abandonment trends and optimize our website's design and functionality;
- utilize SMS (Short Message Service) and email notifications in the context of cart abandonment recovery;
conduct our business, and enable your use of our website, products and services; and
in some cases, to comply with our legal obligations, such as record keeping.
We also collect personal information to analyse and enhance our business operations and improve your experience with our business. This is used as statistical information to analyse traffic to our website and to customise the content and advertising we provide.
You can opt-out of the collection and use of this information by changing your privacy settings or opting out. To opt-out you can go here: https://tools.google.com/dlpage/gaoptout
To change your Facebook ad preferences you can go here:
As part of our cart abandonment recovery efforts, we may use SMS notifications to send you personalized reminders or offers if you've left items in your cart without completing the purchase. By providing your phone number during checkout or while browsing our site, you acknowledge and consent to receive these SMS notifications. You retain the ability to manage your cookie preferences through your browser settings and to opt-out of SMS notifications at any time by following the instructions provided in the SMS or contacting our customer support.
When do we disclose your personal information?
We will take reasonable precautions to protect your personal information, including against loss, unauthorised access, disclosure, misuse or modification. It is kept securely and accessible only to authorised personnel. Information is kept in accordance with our legal record keeping obligations and then destroyed appropriately. We generally will not disclose your personal information unless:
it is required or authorised by law; or
it is reasonably necessary for one of the purposes for which we collect it.
However, we do disclose your personal information where it is necessary to obtain third party services, such as analytics, data storage, payment service providers or marketing and advertising services. To protect your personal information, we endeavour to ensure that our third-party service providers also comply with the Australian Privacy Principles, but some third parties we use may collect, hold and process personal information overseas. You can opt-out of the collection and use of this information by changing your privacy settings or opting out.
How can you access or delete your information?
If you want access to your information to correct or have it deleted, please email us at email@example.com. Except where we are permitted or required by law to withhold it, we will help you. If you consider that we have breached any privacy laws, please also email us at firstname.lastname@example.org. You can make a complaint with the Office of the Australian Information Commissioner by phone on 1300 363 992, online at http://www.oaic.gov.au/privacy/making-a- privacy-complaint or post to: Office of the Australian Information Commissioner, GPO Box 5218, Sydney, NSW 2001.
Additional provisions for European Citizens
If you are a resident of the European Economic Area (“EEA”) or the UK you have certain rights and protections under the GDPR or its UK equivalent regarding the processing of your personal information. We are a controller under the GDPR as we collect, use and store your personal information to enable us to provide you with our website services and information about them.
We rely on the following lawful means of processing your personal information:
where you have given us valid express consent to use your personal information we will rely on that consent, and only use the personal or sensitive information for the specific purpose for which you have given consent; and
where we need comply with the law or act in an emergency, we will rely on that lawful means of processing your personal information.
If you are an EEA or UK resident, you have various rights including the right to be informed; right of access; right to rectification; right to object; right to restriction of processing; right to erasure or to be forgotten; right to data portability; and right not to be subject to automated processing. If you want to access personal information we hold about you, or ask if that the information be corrected, please contact us at email@example.com. In some circumstances, you also have a right to object to or ask that we restrict certain processing activities or delete your personal information. If you would like to limit or request deletion of your personal information or exercise any other rights, you can do so by contacting us. You can withdraw your consent to our collection or processing of your personal information. You can do so by contacting us at firstname.lastname@example.org or by opting out of email newsletter communications by following the instructions in those emails or by clicking unsubscribe. If you withdraw your consent to the use of your personal information, you may not have access to our services, and we might not be able to provide you with our services. In some circumstances where we have a legal basis to do so, we may continue to process your information after you have withdrawn consent, for example if it is necessary to comply with an independent legal obligation or if it is necessary to do so to protect our legitimate interest in keeping our services secure.
All personal information stored on our website platform is treated as confidential. It is stored securely and is accessed by authorized personnel only. Our collection is limited in relation to what is necessary, for the purpose for which the personal information is processed and kept only for so long as is necessary for the purpose for which the personal information was collected. We implement and maintain appropriate technical, security and organisational measures to protect personal information against unauthorized or unlawful processing and use, and against accidental loss, destruction, damage, theft or disclosure. We ensure the encryption and pseudonymisation of personal information and we have adequate cyber security measures in place. By providing us with your personal information you consent to us disclosing it to third parties who reside outside the EEA countries. We will ensure that those third parties are GDPR compliant.
If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.
All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover.
“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
“Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including secure credit card numbers), email address, and phone number. We refer to this information as “Order Information”.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us at email@example.com